Small on purpose

Vermaze is a small, senior design studio in Kuala Lumpur. We help B2B and service businesses build websites that win the right enquiries, and software people understand and keep using.

Meet the founder

Vincent Soo

Founder

Vincent has been designing for the web since 2009. He started as a multimedia designer, then spent five years as a front-end developer, so he knows what it takes to turn a design into something that actually works.

He went on to lead UI/UX at Kaodim, then helped Mindvalley build its learning platform, internal website builder and sales funnels.

In late 2018, he founded Vermaze to bring that mix of design and build experience to businesses that need their websites and products to be clear, credible and easy to act on. Today the studio stays deliberately small: senior designers lead every project, and Vincent oversees strategy and UX on each one.

How we think about design

Clarity beats
decoration
People act on what they understand. A clear, honest page does more than a flashy one.
Quality over
quantity
A website should attract customers who are a good fit, not just more visitors.
From blueprint
to built
We design and develop your website or product, so what you approve is exactly what goes live.